SFL is a change management and leadership company who specialise in industry specific 'people' transformation.

We believe that when organisations are facing significant transformation, there is a need to have a fully integrated programme of ‘people focused’ activities – our products and services do exactly that. These range from strategic direction setting with CEO’s and their respective teams, to one-to-one leadership coaching with middle and junior management. The approach is not just theoretical but steeped in pragmatic commerciality and focused on delivering tangible results.

Our experience has shown that to affect transformational change, behaviour is critical. To this end, we ensure that business leaders are motivated to think, behave and focus in an aligned way, to meet the direction and strategic objectives of the business. We partner with clients initially at main Board level and then with the wider leadership population to achieve results in a straight talking, no nonsense, authentic and business focussed way. 

 

Merging two companies together is never easy; made even more difficult if they are fierce competitors, but that's exactly what we embarked on two years ago! SFL have played an integral part of this change programme helping us create our Vision and Values and the subsequent leadership direction.

Mark Newton-Jones
Group Chief Executive
Shop Direct